At the heart of our work is a shared passion: helping people feel confident and protected when it comes to their health coverage. As a husband-and-wife team, we combine our unique strengths to guide individuals, families, and businesses through the often confusing world of health insurance with clarity, care, and personalized support.

Russell Lovelace draws on more than twelve years of distinguished leadership experience as a former United States Army Program Director. After his military service, he transitioned into the role of Health Advisor, driven by a deep commitment to helping others secure the right protection for their needs. Russell specializes in private health plans as well as life, dental, and vision coverage, bringing strategic insight and a results-driven mindset to every client relationship.

Gabby Lovelace brings years of experience as an accomplished Executive Assistant, where she honed her skills in organization, communication, and client care. Today, Gabby focuses on helping clients navigate ACA and Marketplace health plans, making the process simple and stress-free. Her empathetic, detail-oriented approach ensures clients feel supported every step of the way.

Together, we offer a comprehensive range of insurance solutions designed to fit each client’s unique situation. Our approach is personal and collaborative, rooted in building lasting relationships, delivering exceptional service, and ensuring you have the coverage you deserve.

We’re proud to be your trusted partners in health, and we’re here to help you thrive.